Google Tag Manager released on October 1, 2012, has been used widely by websites based on different platforms. It is a free to use tag manager and the current usage statistics is around 8% which is nearly 99% more than other websites
that have implemented it and the remaining 91% of websites hasn’t used it yet.
For those who are yet to use GTM (Google Tag Manager) and those who not very well known about it, it is time to understand the benefits of Google tag manager and the different ways to make use of it for the sake of your website performance.
Google Tag manager is used to add and update tags in a website in an easy way. If you use GTM you will no longer need to seek the help of a developer who does the necessary coding and updates on your website. It is easy to use and you can make decisions quickly when considering any updates that are required for your website. You can also do other tracking and marketing updates like tracking conversions, website analysis and remarketing campaigns in an easy and efficient way.
How it makes easy to track conversions from your website in an easy way? The answer is, you just need to create a new tag with conversion tracking as the type and give it an easily recognizable name for the new tag which will be handy in future in case if you create more tags. If you want to track conversions through AdWords account, the process of tracking will require only a few items like conversion Id, conversion Label and the conversion value of the lead when tracking the thank you page after a call to action has completed. You can manage to track multiple pages and their respective conversions from a single place and requires no developer’s assistants in doing this important analysis. You get the code after creating the new tag in tag manager and place the code in the head and body section of your code behind page.
Similarly, for website analysis, let us consider you are analyzing page views from your website. If you want to implement Google analytics to analyze the page views for all pages, you can do that effectively and efficiently and save time from adding the GA code to all pages by creating a tag from Google Tag Manager. Just find the UA tracking code of the website you need to analyze from Google Analytics and create a new tag, enter the UA- tracking code, select “Pageview” as tracking type, select all pages as fire trigger option from the triggering field and hit save. Your Google analytics tag will be added to all pages and now you can analyze page views easily from a centralized place.
Also for remarketing campaigns GTM will save you time and cost and you no need to contact your developers to grab data by setting codes on pages your user visited but not buy any product. This can be done easily by GTM; all you need is the conversion ID and Conversion Label and implement your AdWords account to set up remarketing campaign from Audiences section. In the shared library section of your AdWords account, set up a remarketing tag and keep the “use dynamic ads” checked, and select the business type. Then create data layer variables to grab the dynamic data from the pages. Now create a new tag for AdWords remarketing campaign in GTM and enter the Conversion Id and Conversion Label, data layer variables and finally hit save. Do not forget to keep the option as all pages in “fire on” field. So now you’re all set to attract your visitors by remarketing the ads that feature the specific product they viewed or added to the cart but didn’t go further with that product purchase. These ads will display on pages the user visits on the internet and will provide an opportunity to turn them into leads and potential customers.
Five important ways to take advantage of GTM in an efficient manner
1. Accuracy in accessing website visits:
Easy to filter spam or logged in employee visits. Therefore data accuracy is maintained while reporting to the clients.
2. Opportunity to increase organic traffic:
A well-structured data which is the primary requirement to boost your website traffic organically is attained as the codes are inserted in container. It naturally reduces the load time of the web page since the codes are inside the container. It provides the help of a developer like they use a compressed script like jQuery to increase the load speed. Again it helps to meet the basic requirements to increase the organic traffic.
3. Avoid complexity in duplicate URL index:
GTM is used to remove the complexity of identifying which page has the original authority while indexing. It helps to create a custom HTML tag and insert the self-referenced canonical tag into the head section of a page referencing itself to remove complexity.
4. Complete view of user behavior on a specific web page:
Each and every action performed by users on a specific page on the website can be tracked from the tags that we implement in the website’s script. Depending upon the type of tag you add, the respective events are tracked.
5. Feasibility to extract user’s data for remarketing:
Remarketing campaigns can be carried out using Google Tag Manager in an easy way as explained above in AdWords remarketing campaign. The dynamic data that users enter while searching the products along with their identification details can be tracked effectively and that specific data can be used for remarketing campaigns.
GTM is used widely to track the events on specific pages or on all pages of a website and it is the best tag manager that serves SEO’s to analyze the data accurately. If you are still unaware of its benefits then you are going to lack in performance compared to those who use it efficiently and increase their reputation. It is easy to use free platform available, so capitalize the Google Tag Manager features for your business needs and website analysis requirements.