Business owners need to follow important marketing strategies whether it is a new website launch or migration. They need to be sure that their website is error-free and earns the credibility of their future customers
i.e. visitors. To be effective from the start there are certain marketing strategies to carry out before, during and after the launch.
Here I am going to drive you through the recommended techniques for a successful website launch. For businesses that are new to the online world in order to compete with their competitors, they should give more importance to their online presence. For that, obviously, they need an attractive website to gain their audience’s attention. But for an experienced business owner to compete with the counterparts they need to keep up with the updates that the search engines make regularly and to stick to rules of the updates business owners also need to incorporate certain features to the website. Without a proper plan, they cannot incorporate it.
Design, content, testing, technical and marketing processes are the factors you need to basically concentrate on in the pre-launch phase. Each of the factors plays a vital role not only in the pre-launch phase but also during the upcoming phases. So plan it accordingly without giving a chance for any issues to cover up later.
Website design should be done with proper care and it should be planned like which one of your designers are responsible for it during the team meeting that you scheduled before the start of the website launch. Team meeting helps your organization to put up ideas and plans on how, who, what and where to during the entire website launch.
Website design should start from a simple wireframe to the end-user flow and it is the ultimate task of a designer. Your website is not completed fully after the launch. There are a lot more features to add in future to cope up with the competitors and to attract your existing customers when your website becomes say like one or two years old. It is always updated to sustain in the online world.
So it is designer’s task to create web pages that load consistently without any lag. Proper usage of the CSS, HTML, JS codes according to the design must be carried out by the developer. To minimize the load time and to increase the page speed the minified version of the codes can be used.
Once content is checked, it is ready to undergo a testing phase. Here the website undergoes cross-browser check, performance, speed, broken link and mobile compatibility test. Then subsequently technical test like page redirection, w3c code validation, email delivery check, site crash and back up test must be carried out to ensure a proper launch.
Set launch date and inform your teammates about the launch and also start marketing like promoting your website launch, register your social media platforms, do press release, start blogging so that Google knows your presence and it will be easy for it to understand what your content is about and do other social activities like creating awareness about your website giving comments that are relevant to the service your website offers and other similar activities.
When you are ready to launch your website, the first thing to do is don’t launch it on Friday as you will need the assistance of your technical team and they are not available celebrating the launch with other teammates. Friday is the last working day in a week for some organization and it will be difficult to get in touch with the required team on time if the website gets a problem on the other day.
If you migrate the website to a newer one, then it is a good practice to set up a maintenance page while launching your website as it alerts the customers and they get back on later time with confidence.
Check for the sample texts like lpsum and Tk in all pages and be sure to load the page with the actual content. Update your DNS and for that, you need your technical team in hand.
After the successful launch, don’t sit back and think that everything is done. Actually, the real work starts from here. Your website needs visitors and one of your visitors could turn up into a prospect i.e. a potential customer or client. And once you get a customer you need to analyze the data like how they reached your website, what they expect from it and where they landed on your website.
All those data can be analyzed using Google Analytics. So after the successful launch adds your website to GA, keep recording your client’s activities and create targeted content to attract similar visitors. Sometimes after all the test phase, your website still vulnerable to attacks and issues may arise. To avoid those issues set a Google search console account and configure required Robot.txt and sitemap files for security and analytics purpose.
As I have already said that websites tend to become outdated one over a period of time, it consistently needs to be updated with special features and rich contents. So it is recommended for every business owners to update your website even after the launch to sustain in this online world. Your success starts from the day you scheduled the first team meeting of your website launch plan and it stays with you with your continued effort you put on your business.
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